It’s officially Fall, which means things are about to ramp up at your business! At Swift, we’ve been head down working on features to help free up more of your time so you can focus on having the best winter yet 🍁📈

October Product Updates

Here’s a look at what shipped this month, and a few extras coming soon:

• SMS blasts (Nov 5th)
• Swift AI Connector (MCP) available for all plans
• AI front desk agent (officially in beta)
• Branded app updates
• + dozens of quality of life improvements and bug fixes

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📲 SMS blasts (Nov 5th)

SMS blasts have been one of our most highly requested features, and it’s almost here! Soon you’ll be able to text your customers promos and announcements right from Swift. Offer a discount to fill a last-minute cage opening, get the word out about your winter camp sessions, or let everyone know you’re closing early for the night, all from the same place you’d send your email blasts from.

This feature is set to launch on Thursday November 5th, so keep your eyes peeled on the Marketing section of your Swift admin portal for a new “SMS Blasts” tab.

Folks on Growth & up will get this feature included for free! If you’re on Essentials or our lower plans, don’t worry — we got you covered. We’re excited to offer a free 30-day trial for the full Marketing add-on (email and SMS blasts both!). To activate it, just go to the Marketing section on Thursday and click “Start trial”.

Some other things to know:

• Your own SMS number. Your facility gets a new number that SMS blasts are sent from, so your personal number stays private.
• Scheduled send. Plan out your SMS marketing efforts for the quarter and schedule it in Swift. No need to mark a date in your calendar and come back just to send a Labour Day promotion.
• Compliance in mind. Send without second-guessing the timing. Swift AI flags messages that read like a promo and holds them during quiet hours, while facility updates go out right away.

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👾 Swift AI Connector (MCP) available for all plans

We’ve seen how much facility owners love looking at data. Revenue, booked hours, credits used, attendance and occupancy rates, etc — it’s all available in Swift. But analyzing it hasn’t always been easy. Thankfully now we have the magic of AI to help us run our businesses!

To make sure you have the best winter possible, we’ve now included the Swift AI Connector (MCP) across all plans!

Whether you’re on Essentials, Growth, or Scale, you can now ask your favourite AI assistant to look at your own facility’s data and analyze it to make better decisions.

For more information you can check out the help article we wrote on the feature.

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🤖 AI front desk agent (officially in beta)

Swift’s AI front desk agent has rolled out to the first wave of beta testers. If you’re not part of it, don’t worry, you can still get in line and we’ll notify you as soon as spots open up.

We put together a sneak peek that you can check out here.

The front desk agent is able to:

• Answer calls and texts like a real human
• Handle booking, scheduling, and send out links to collect payments
• Hold a custom knowledge base to answer other questions about your facility

We’re super excited to get this into more customers’ hands, so keep an eye on your inboxes. You might be starting your own beta trial sooner than you think 👀

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📱 Branded app updates

If your facility has the branded app, you’re in luck! We just shipped a big update so your customers can now see additional information about any memberships they have with you and unused credits with their expiration date. Plus there’s more detailed facility information like your hours of operation, location, social channels, and much more.

That’s one less phone call your athlete needs to make before booking, and time saved on your end.

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🛠️ Other improvements

New homepage dashboard views. Your facility’s net revenue can now be filtered by “this week” and “this month” on the homepage dashboard. This gives a better representation of how much money is entering your facility compared to the previous period.

Improved customer notifications. Your athletes now get notifications for rescheduling, class or camp sign-ups, and refund details when necessary.

Security updates. Security updates for adding customers, gift cards, coupons, etc.

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🛣️ The road ahead

At Swift, we’re locked in on helping your business grow and making your life easier as a facility owner, staff member, coach, and customer.

Here’s a look at what’s coming next:

• Redesigning the service forms
• Redesigning the booking page
• Notification center
• Swift Website Builder!
• And much more... 👀

Have any questions about this update or anything else in Swift? Reach out to us at support@runswiftapp.com and we’ll get back to you asap.

Thanks for reading!