Welcome to The 5 - LA's Top Baseball Facility
Located in Los Angeles, California, The 5 Baseball and Softball Training Facility has been LA’s premier facility since opening its doors ~2 years ago. The 20,000 sq. ft. facility has 6 cages, 3 mounds, a weight training area, and a turf area.
The 5 prides themselves on providing cutting-edge technology to their clientele with a team of former D1 and professional athletes to leverage this data to take their game to the next level.
Clients get access to some of the best tech in the sport, including Rapsodo, HitTrax and Triple Play pitching machines, through rentals, memberships, group and private lessons, camps and clinics year round.
Before Swift: Manual Scheduling & Bloated Features
Before joining Swift, The 5 had a nightmare managing their schedule manually.
Without automated scheduling, The 5 staff didn’t have the time to focus on growing the business or engaging with their community.
The team had been using EZFacility, but all the bloated features didn’t solve their scheduling problem as the team explains: “They had a lot of bells and whistles (retail, reports), but the core scheduling process was awful. They did not have a way for us to show all our offerings online. And simple functions, like scheduling recurring lessons, were unbelievably difficult to set up."
Every coach, customer and team had to call or text the front desk directly to get on the schedule. Business was good, but as the team told us, they had great customer inflow and no systems in place to keep those customers coming back. And as they put it: “The bells and whistles are useless if you don’t have systems in place for customers to easily book and enjoy the facility.”
Enter Swift: Migrating from EZFacility
Dealing with the constant headaches, The 5 team migrated from EZFacility to join Swift. Immediately, they loved how simple the Swift interface was and were able to get set up within a day with the help of our dedicated engineer and guided onboarding + migration process.
Swift was live on their website and fully working within a day. After a short email and social media campaign, their customers were up to speed a few days later.
What sold them? On the customer side, a simple booking page that laid out everything The 5 offers and let clients book and manage their own reservations. Behind the scenes, automated scheduling and the reporting they needed to make better business decisions. They also loved how quickly the Swift team shipped new features and updates.
The Results: Rapid Growth
Just 4 months after joining Swift, The 5 skyrocketed their monthly revenue to roughly $78,000 from $22,000 while saving 20 hours a week in administrative work.
The numbers tell the story. Before Swift, The 5 averaged about $22,000 a month in revenue. In June 2023, four months after switching, they brought in about $78,000. The team estimates their core staff save a combined 20 hours a week.
The biggest change was that customers could finally book for themselves. Everything The 5 offers now sits on one online booking page, so the phone is no longer the only way in. Their staff spend less time on calls and more time running the facility and getting to know their customers.
A facility equipped with cutting-edge technology needs cutting-edge software to manage its business. They explain how their switch to Swift brought this to light with their customers:
The MVP: Swift is Next-Level
When asked to share their thoughts about Swift with other sports facility owners or managers, the team at The 5 didn’t hold back:
“Swift is the only system we’ve found that allows you as a business owner to determine your KPIs, implement systems to track these KPIs, and inform your business strategy accordingly. It will save you an immense amount of time and energy that you can redirect towards the things that matter most.”
FAQ
Why did The 5 switch from EZFacility to Swift?
It was the scheduling. EZFacility had plenty of extras like retail and reports, but the team says the core scheduling was awful. There was no good way to show all their rentals, memberships, lessons, camps and clinics online, and recurring lessons were very hard to set up. See how Swift and EZFacility compare.
How long did the switch from EZFacility take?
Swift was live on their website within a day, with a dedicated Swift engineer running the migration. After a short email and social media campaign, customers were up to speed within a few days. They had never been able to book online before, and the team says they loved it.
How did The 5 grow revenue to $78,000 a month?
Before Swift, The 5 averaged about $22,000 a month. In June 2023, four months after switching, they did about $78,000. Customers could finally see everything on offer and book their own sessions online, and the team estimates core staff now save a combined 20 hours a week.
