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Swift 2025 Wrapped

5min read
Product Updates
December 31, 2025

For our final update of the year, we wanted to celebrate the phenomenal growth of Swift, along with the hundreds of sports facilities that count on us to manage their daily operations.

Let's take a look at what happened on Swift in 2025! 🎁 👀

A Look Back at 2025

The biggest change since the start of the year is.... well, you! Our Swift family of users has grown insanely in the last 12 months - by 147,106 to be precise 😅

Thank you!

Swift has been with you through thick and thin – powering everything from membership payments, rentals, and lessons. We can’t even begin to imagine we’d see $32M+ in online payments in a single year, let alone 768k bookings, when we started Swift 4 years ago!

In a world where every company seems to be raising their prices (and using inflation as an excuse), we actually DROPPED ours at Swift.

Just in time for the holidays, our team reduced processing fees across the board – notably decreasing online payments from 3.5% to 2.9%. This is equivalent to an estimated savings of $192,000.

This year, we’ve seen major releases like self-check-in, equipment management, the Swift admin mobile app, wallets, service schedules, and so much more. We polled some of you to find out what your favourite new feature of 2025 was, and here are the results 🥳

It wasn’t just big releases this year. Behind the scenes, we rolled out 235+ minor improvements and bug fixes—the small refinements that make Swift faster, smoother, and more reliable—helping your facility run better and saving you time every week.

Thank you for an amazing year

We couldn’t be prouder of this year, and it wouldn’t be possible without all of your support!

As a company, we crushed our growth goals, once again doubled our team size, and are actively hiring new engineers to help us build faster and support your facility even better in the year ahead.

From everyone at Swift, thank you for being part of our journey. Your support helps shape everything we build.

We’re already hard at work on what’s coming next, with big updates planned for 2026 like add-ons, waitlists, and practical AI tools designed specifically for sports facilities.

Wishing you a strong start to the year and a great 2026 ahead 🎇

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