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January 2026 - Product Updates

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Product Updates
February 1, 2026

We kicked off the new year with a big focus on self-serve improvements inside Swift. We also welcomed two new engineers to our team, and they’re helping us lay the foundation for a very busy year to come.

If you missed out on our 2025 Wrapped, check it out! We share some cool insights into the growth of Swift and our facilities from the past year.

January Product Updates

A major theme this month was reducing the need to contact support for common requests. Things like changing your booking page link or fixing a customer’s email used to require help from our team. Now, you can handle these updates yourself in just a few clicks.

Here are a few of the biggest wins:

1.  Ability to change subdomain

2.  Ability to change customer email

3.  Receipt download column in sales & revenue reports

4.  Membership joined on date

5. + dozens of quality of life improvements and bug fixes

Changing Subdomain

If your facility is going through a rebrand and you need a new booking page link, it’s now a simple click of a button. Navigate to your “Basics” settings and click the “Change” button next to your booking page link. This will prompt you to update your booking page link.

Important: Be sure to update any links on your website or social media. Old links, including direct booking links, will stop working once the domain is changed.

Changing Customer Email

Admins can now update a customer’s email address directly from their profile.

In the “Contact” tab, click the “Change” button next to the email field to correct typos or help customers who are having trouble updating it themselves. No more support tickets required.

Receipt Download on Sales & Revenue Reports

We added a “Receipt” column to Sales & Revenue reports.

This helps you download receipts directly from the report table when filtering by customer, service, or date range, to pull specific data. By eliminating the need to open individual customer profiles to download receipts, this will save you serious admin time!

Membership Joined Date

As we continue moving membership billing in-house, we’re rolling out more detailed membership data.

You’ll now see a “Join Date” column in a customer's membership activity. This is especially useful for tracking churn, rewarding long-standing members, and keeping a closer eye on membership trends.

Looking for deeper membership insights? We’d love to hear what data would help you grow your facility. Email us anytime at support@runswiftapp.com.

Swift @ ABCA Columbus

Earlier this month, our team travelled to Columbus, OH, for the annual ABCA convention. As always, it was one of our favorite events of the year.

We hosted another Facility Owner’s happy hour, which was a huge hit with 40+ owners and coaches present.

While in Columbus, we also stopped by Hit House Ohio and Bat Flip Baseball to check out their space and talk about their experience with Swift.

How Bat Flip Baseball Simplified Scheduling and Scaled Their Facility with Swift
To see what they had to say, head over to our YouTube channel to catch the full discussion.

The road ahead

At Swift, we’re focused on helping you grow your facility and making life easier for owners, staff, coaches, and customers alike.

Here's a look at what's coming soon:

  • Equipment add-ons & upsells
  • Customer bulk upload
  • Partial payments with wallets
  • Lesson pricing improvements
  • Redesigned customer profiles
  • Class booking improvements
  • + a ton more in the pipeline

Do you have any questions about this update or anything else? Just hit reply. We’re always here to help.

Thanks for reading!

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